Own the
clubhouse. Not
the weather.
Birdie Bay is the indoor golf club that filled every bay in Tulsa from the day we turned on the lights. Now we're opening the playbook to operators who want to bring it home — six-bay clubrooms, launch-monitor-grade sims, a short list of good whiskey, and a members' community that actually shows up on Tuesdays.
A clubhouse-sized bet
on year-round golf.
Golf participation hit a 30-year high and the winters kept getting longer. We built Birdie Bay for the three seasons the public course forgets about — and found out quickly that our members didn't want to leave when it warmed up either.
A Birdie Bay club is a neighborhood third place with a $40 greens fee. Six Trackman-grade simulator bays, bookable in 30-minute slots. A proper bar with ten stools and a food partner parked out back. Weekly leagues, junior academy on Saturdays, couples' night every other Thursday. It's the kind of golf business that doesn't empty out when it rains — because rain is the whole point.
We opened the Tulsa flagship in fall of 2024, hit capacity in eleven weeks, and built a 1,900-member wait list. This is the playbook we've been refining ever since — now it's yours to run.
The scorecard, front & back.
A plainly-written summary of the investment. The full numbers — Items 5, 6, 7 and 19 — live in our Franchise Disclosure Document, which we'll send you the same day you request it.
| Line item | Low | High |
|---|---|---|
| Franchise fee one time | $45,000 | $45,000 |
| Real estate, deposits & improvements | $180,000 | $340,000 |
| Six simulator bays Trackman iO | $420,000 | $480,000 |
| FF&E + millwork + lounge | $210,000 | $290,000 |
| Tech stack booking, POS, network | $38,000 | $52,000 |
| Initial training & opening team | $22,000 | $35,000 |
| Pre-open marketing & launch | $45,000 | $75,000 |
| Working capital, 3 months | $95,000 | $160,000 |
| Total est. initial investment | $1,055,000 | $1,477,000 |
You bring the market.
We bring the rest.
Site selection, done with you.
Our real-estate team builds your short list from trade-area data we've been tuning for two years — daytime population, median household income, rooftop growth, competitive golf, even average January temperature.
Demographic fit · LOI supportBuild playbook & vendor stack.
Architect-stamped prototype drawings, millwork CAD, an approved general contractor network in 41 cities, and pre-negotiated rates on Trackman bays, lighting, AV, and the sofa nobody wants to get up from.
Prototype · 4,800 sfThe tech stack, plug & play.
Booking, POS, CRM, league scoring, member app, and our proprietary bay-scheduling model ship as one integrated system. You unbox it; it works Friday.
White-label member appTwo weeks of opening-team training.
Your GM and head pro fly into Tulsa for operator school. We fly a corporate opening team to you for launch week. Nobody opens a Birdie Bay alone.
Tulsa HQ · Launch-week on-siteMarketing playbook that opens full.
Pre-sell campaign, local-SEO, PR kit, founding-member drop, and 90-day paid-media budget. Our corporate unit opened with 612 pre-sold members. We think yours can too.
Geofenced · Local-firstOngoing, not once-and-done.
A regional ops partner visits every quarter, national operator summit twice a year, always-on helpdesk, and quarterly menu, league, and brand refreshes. You're buying a system, not a logo.
Quarterly ops cadenceWe're looking for operators,
not absentees.
We'll be blunt: this is a four-wall hospitality business, not a piece of mailbox real estate. Our best operators are in the room on Friday night, know their members' handicaps, and still put the groceries away on Sunday.
FRANCHISEE
№ 03
"We opened our Fayetteville club with 480 pre-sold members. By the first Tuesday league, three of them had already bought another round for the bay next to us. That's the business."
From a phone call to a grand opening — in six rounds.
Inquiry & intro call.
Start with the form on this page. A member of our franchise development team calls within 48 hours. No NDA yet, no pitch deck — just a conversation about fit.
Week 0FDD & mutual fit.
We send the Franchise Disclosure Document and a first-round financial pre-qual form. You take 14 days to read it. Your attorney takes 30.
Weeks 1–6Discovery Day, Tulsa.
You fly to the flagship. You see the bays, meet the team, have dinner with two active franchisees, and we spend half a day walking the numbers line by line.
Week 8Territory & approval.
Final background & financial review. You pick your development area. We award the territory. Franchise agreement signed.
Weeks 10–14Build & open.
Site selected within 90 days of signing. LOI, lease, permits, build-out, training, soft launch, grand opening. Our team is embedded for launch week.
Months 4–9Discovery Days, in Tulsa.
The flagship, end to end.
What everyone
asks.
If your question isn't here, write it in the last field of the inquiry form. We read every one.
Q.01Do I have to play golf to own a Birdie Bay?+
Q.02How long from signing to grand opening?+
Q.03Can I do a multi-unit development deal?+
Q.04What's the royalty structure?+
Q.05Do you finance any portion?+
Q.06What sizes of market work?+
Start the conversation.
Fifteen minutes of your time gets you the full FDD, a pre-qual call within 48 hours, and a seat at the next Discovery Day if you want it. Zero pressure, zero pitch deck.